Happy 2014 Everyone! I am knee-deep in CHA prep right now, but as I’m prepping I am also thinking about branding. As a DIY/Art blogger (or any type of blog/business) it’s important to brand yourself. Conferences and Trade shows are a wonderful opportunity to meet and connect with brands, businesses or even other bloggers. This will be my second trip to CHA and fourth conference since I started blogging. Along the way I’ve learned a few things about branding myself and my blog. Today I’m sharing my DIY branding tips for conferences and Trade shows that you can use to brand yourself!
You know the old saying “Put a face with the name”? That is exactly the goal you want to achieve when attending a conference or trade show. People may not recognize you from your itty bitty profile pic and twitter avatar but there’s a pretty good chance they WILL recognize your logo, blog or business name. So put your name on anything and everything you can!
Business Card Holder
Business cards are a no brainer for blog conferences and trade shows. If nothing else, you MUST bring business cards. I created a cute business card holder out of a vintage jewelry box (with a Daisy on it of course) for the first conference I attended and have brought it to every show since. However, when you are in the mix of networking at the show you are often pressed for time so a quick grab and go option is your best bet. My pretty daisy box was lovely but tough to dig out of my purse for a quick exchange.
I realized it was time for change this summer at CHA Create-and Connect. While I was demoing in the Sizzix booth it was pretty much impossible for me to swap cards with people attending the demos. People kept asking “What’s your blog?” which of course I replied “Plucking Daisies!” but we all know how word of mouth gets…er…misconstrued. My friends and family have searched for “Pushing up Daisies”, “Picking Flowers” and my favorite (courtesy of my son’s little league coach) “Trucking Daisies”…none of which actually got people to my blog. Are ya smellin’ what I’m steppin’ in here? Good!
This time around I am well prepared with an easy access business card holder that promotes Plucking Daisies AND Artist’s Trading Blocks! You can find the my ATB business card holder tutorial at The Artists on the Block.
Everyone wants to look their best at a blog conference or trade show, so why not rock your brand as the ultimate fashion statement?!? If you’ve seen me about town I’m usually wearing one of my signature paper flower hair clips in my hair. I don’t know why it never occurred to me to make a Daisy clip like my logo until now! No time like the present right?
I’m currently obsessed with Tim Holtz’s Clearly for Art and Frosted Film Technique. I’ve added Ranger Foil card stock to the mix because I’m currently obsessed with that as well and colored it all with Copic Markers.
*You can follow my Paper Poinsettia Tutorial to create this look just swap the poinsettia die for the Sizzix Daisies Die and you will be good to go!
Brand your Baggage
Lets face it aside from business cards, a nice big bag is an essential item for any blog conference or trade show. You would be amazed at the amount of goodies aka “swag” you pick up while working the room. You’ll definitely need a place to put it all (trust me it will NOT fit in your purse) so shouldn’t that “place” have your business name or logo on it? Yes. Yes it should!
Strut your stuff, while you strut your stuff! You can create a cute logo bag like this for a roll of Duck Tape and a song! Check the Tutorial for my DIY Logo Bag HERE.
While you are at it you can slap your logo on an apron and wear your brand too!
Speaking of “Wearing” your brand, you can easily do just that with a little Sharpie action and some shrink plastic!
For my first Conference I created branded Shrink Plastic Charms for my Handbag…
What’s the moral of this story? Well you know the old “Cheers Philosophy”? You know, how does it go…um…”Sometimes you wanna go, where Ever-BODy knows your NAME!” Yeah that. Well, the more people who see YOUR name at the next conference or trade show, the more they will remember and recognize you off the show floor when you go back behind a computer screen. Bottom line, next time around “They’ll be glad you came”!
Are you going to CHA? I can’t wait to meet you! I’ll be the one with the Rainbow Daisy in her hair 😉