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DIY Branding for Conferences and Trade Shows

by Amy Bowerman

Happy 2014 Everyone!  I am knee-deep in CHA prep right now, but as I’m prepping I am also thinking about branding.  As a DIY/Art blogger (or any type of blog/business) it’s important to brand yourself.  Conferences and Trade shows are a wonderful opportunity to meet and connect with  brands, businesses or even other bloggers.  This will be my second trip to CHA and fourth conference since I started blogging.  Along the way I’ve learned a few things about branding myself and my blog.  Today I’m sharing my DIY branding tips for conferences and Trade shows that you can use to brand yourself!

DIY Branding for Conferences and Trade Shows | Pluckingdaisies.com You know the old saying “Put a face with the name”?  That is exactly the goal you want to achieve when attending a conference or trade show.   People may not recognize you from your itty bitty profile pic and twitter avatar but there’s a pretty good chance they WILL recognize your logo, blog or business name.    So put your name on anything and everything you can!

Business Card Holder

 

Business cards are a no brainer for blog conferences and trade shows.  If nothing else, you MUST bring business cards.  I created a cute business card holder out of a vintage jewelry box  (with a Daisy on it of course) for the first conference I attended and have brought it to every show since.  However, when you are in the mix of networking at the show you are often pressed for time so a quick grab and go option is your best bet.  My pretty daisy box was lovely but tough to dig out of my purse for a quick exchange.

Artist Trading Block Business Card Holder Tutorial : DIY Branding for Conferences and Trade Shows | Pluckingdaisies.com

I realized it was time for change this summer at CHA Create-and Connect.  While I was demoing in the Sizzix booth it was pretty much impossible for me to swap cards with people attending the demos.  People kept asking “What’s your blog?” which of course I replied “Plucking Daisies!”  but we all know how word of mouth gets…er…misconstrued.  My friends and family have searched for “Pushing up Daisies”, “Picking Flowers” and my favorite (courtesy of my son’s little league coach) “Trucking Daisies”…none of which actually got people to my blog.  Are ya smellin’ what I’m steppin’ in here?  Good!

This time around I am well prepared with an easy access business card holder that promotes Plucking Daisies AND Artist’s Trading Blocks!  You can find the my ATB business card holder tutorial at The Artists on the Block.

Fashion Branding

Everyone wants to look their best at a blog conference or trade show, so why not rock your brand as the ultimate fashion statement?!?  If you’ve seen me about town I’m usually wearing one of my signature paper flower hair clips in my hair.  I don’t know why it never occurred to me to make a Daisy clip like my logo until now!  No time like the present right?

DIY Branding for Conferences and Trade Shows | Pluckingdaisies.com

I’m currently obsessed with Tim Holtz’s Clearly for Art and Frosted Film Technique.   I’ve added Ranger Foil card stock to the mix because I’m currently obsessed with that as well and colored it all with Copic Markers.

*You can follow my Paper Poinsettia Tutorial to create this look just swap the poinsettia die for the Sizzix Daisies Die and you will be good to go!

Brand your Baggage

Lets face it aside from business cards, a nice big bag is an essential item for any blog conference or trade show.  You would be amazed at the amount of goodies aka “swag” you pick up while working the room.  You’ll definitely need a place to put it all (trust me it will NOT fit in your purse) so shouldn’t that “place” have your business name or logo on it?  Yes. Yes it should!

DIY Logo Tote Bag | Pluckingdaisies.com #TheDuckBrand #NoSew #Tutorial

Strut your stuff, while you strut your stuff!    You can create a cute logo bag like this for a roll of Duck Tape and a song!  Check the Tutorial for my DIY Logo Bag HERE.

DIY Branding for Conferences and Trade Shows | Pluckingdaisies.com

While you are at it you can slap your logo on an apron and wear your brand too!

Branded Jewelry

 

Speaking of “Wearing” your brand,  you can easily do just that with a little Sharpie action and some shrink plastic!

DIY Branding for Conferences and Trade Shows | Pluckingdaisies.com

For my first Conference I created branded Shrink Plastic Charms for my Handbag

DIY Branding for Conferences and Trade Shows | Pluckingdaisies.com

And a rather “twitter”-ific necklace.  You can find both Twitter Handle Jewelry Tutorial HERE.  So what’s your handle?  I’m @PluckingDaisy…tweet me k?

DIY Branding for Conferences and Trade Shows | Pluckingdaisies.com What’s the moral of this story?   Well you know the old “Cheers Philosophy”?  You know, how does it go…um…”Sometimes you wanna go, where Ever-BODy knows your NAME!”  Yeah that.  Well,  the more people who see YOUR name at the next conference or trade show, the more they will remember and recognize you off the show floor when you go back behind a computer screen.  Bottom line, next time around “They’ll be glad you came”!

Are you going to CHA?  I can’t wait to meet you!  I’ll be the one with the Rainbow Daisy in her hair 😉

Amy*

 

{ 8 comments… read them below or add one }

1 Kevin Davis @ Alphagraphics June 16, 2014 at 2:44 pm

Very creative. That business card holder will probably attract a lot of people.

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2 Claudine Criner January 23, 2014 at 10:53 am

This is all great advice, some of this I’ve never thought of before. Thanks for sharing.
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3 Audrey Pettit January 8, 2014 at 9:02 am

My gosh, what a cute post, Amy…and such GREAT tips! I love, love, love all your ideas here. You are just a genius, and you are going to make a huge splash at CHA this year! Cannot wait to hear all about it, and so wish I was going so I could give you a big hug! Have a great time and take lots of pictures!
And thanks for your sweet comment on my baby blocks this morning. Unfortunately, they are not the ATB die…but just some old wooden blocks…:)
Audrey Pettit recently posted..Precious Baby BlocksMy Profile

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4 Dee in NH January 3, 2014 at 7:19 am

I am so excited that you are going to CHA! Just being there must be incredible and you are going prepared with all your pretty branding items. You are rocking it girl!!! I can’t wait to hear about your adventure!

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5 Amy Bowerman January 3, 2014 at 8:34 am

Thanks Dee I have had the “nerves” for days and have been making samples even in my sleep, but all jitters aside I am excited! I will bring home a full report and post pics on FB, twitter and instagrAm throughout the show :)

Amy*

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6 Anne Rx January 3, 2014 at 3:50 am

I wish I was coming to CHA, I would love to see you strut your stuff! The hair daisy is fabulous and I remember the tutorial for the lovely bag, off to check out your business card holder, that looks wonderful. Hope you have a wonderful and very successful trip to CHA! Hugs, Anne x
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7 Amy Bowerman January 3, 2014 at 8:44 am

Anne I have always said that CHA is the closest thing to Willy Wonka’s Factory for crafters. I wish you were going too! I promise to take lots of pictures so it will be like you are there :)

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8 Anita Houston January 2, 2014 at 9:02 pm

Will you be my manager…LOL???? Girl, you so smart! Great and informative post, and oh so true and helpful! You rock my dear!
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